Jyotsna founded Lucknow Farmers Market creating the first sustainable online community in India connecting grassroot level entrepreneurs and farmers with consumers with an interactive space to learn to live sustainably. She has created an ecosystem for 5000+ agripreneurs, farmers, startups, artisans with 70,000 products on her platform and now launched her own product line.

An MBA from Bayes Business School London, She has 30 years of experience worldwide in International Marketing, having lived and worked in Dubai, London, Mumbai and Delhi.

Working on skill development and creating self-reliance amongst women’s groups in Village Saidanpur, Distt Barabanki and in Lucknow since 2011. Focused on Sustainable livelihoods, sanitation, women's health and menstrual hygiene. Founded FICCI FLO Lucknow Kanpur chapters and involved at a national level as part of the governing body of FLO working for women's empowerment since 2015.

Global Women’s Forum Coordinator for Sustainability for Yuukke and part of She Ignites Global Women's Business Council. Founder President of Awadh Mango Growers Association, Founder UP Mango Festival, now in the 13th year bringing together farmers, consumers, members of the press, government, institutions in research for agriculture supporting rural entrepreneurship to attract eco & culinary tourism.

Restored the 250 year old family home Habibullah Estate in Hazratganj into a boutique retail space, bringing the best fashion brands in India to Lucknow, hosted events like Royal Fables, Women Writers Festival, Showcasing Artisans and more

Co Curated the 7th book in People Place Project Series showcasing 45 Lucknow stories, People Called Lucknow

Mentor and volunteer for Daan Utsav, India’s ‘festival of giving’.